Title: Nokia Case Study

Essay Details

Subject: Technology
Author: Jill S
Date: March 21, 2016
Level: University
Grade: A
Length: 5 / 1346
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The approach is reflected in the company's business strategy: We intend to exploit our leadership role by continuing to target and enter segments of the communications market that we believe will experience rapid growth or grow faster than the industry as a whole.... In fact, Nowak believes that "to be successful in the mobile phone business of today and tomorrow, Nokia has to fully understand the fundamental nature and rationale of segmentation...

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Over the next century, the company diversified into industries ranging from paper to chemicals and rubber. In the 1960s, Nokia ventured into telecommunications by developing a digital telephone exchange switch. In the 1980s, Nokia developed the first "transportable" car mobile phone and the first "handportable" one...

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