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Title: No Logo

Essay Details

Subject: Speeches
Date: October 2, 2004
Length: 4 / 1070
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Apple’s most recent push has been to brand their company as a younger more hip brand. Their commercials quite literally portray their computers as a young college student, while representing a PC as an older bland man. “Nike, for example, is leveraging the deep emotional connection that people have with sports and fitness...

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With Starbucks, we see how coffee has woven itself into the fabric of people's live, and that's our opportunity for emotional leverage....A great brand raises the bar--it adds a greater sense of purpose to the experience, whether it's the challenge to do your best in sports and fitness or the affirmation that the cup of coffee you're drinking really matters...

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