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Title: Nirma Vs Hul

Essay Details

Subject: Business
Author: Lewis E
Date: December 24, 2014
Level: University
Grade: A
Length: 19 / 5445
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Forget all of us sitting in the cities (4.4% more) -- 12.2% of the world lives in rural India. Which, given our effective lack of knowledge makes it a bit like one of the world's last great undiscovered countries. Rural inhabitants aren't a different species, but consumers as quirky and demanding of marketers as any of their urban cousins...

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And just as eager to consume -- maybe even more so, given their access to messages of consumption via TV, but lacking the easy access that makes urban consumer’s blase. For marketers the potential is huge -- a country waiting eagerly for their products, providing they can make the effort to export inwards, and learn to play the games by rural rules...

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