Title: Nintendo’s new strategic approach: a Wii case study

Essay Details

Subject: Business
Author: Don C
Date: May 21, 2014
Level: University
Grade: A
Length: 7 / 2026
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The controller system consists of the Wii Remote and the sensor bar. The Wii Remote, often called the Wii-mote, is a small, wireless wand with motion sensing ability. It allows users to control the video game simply by moving the Wii-mote. The sensor bar, which is usually placed near the television screen, detects the movement of the Wii-mote...

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The sensor bar, which is usually placed near the television screen, detects the movement of the Wii-mote. The Wii-mote was made by combining existing technologies and using them in a new, original way (Kopchak). The technologies that Nintendo combined to develop the Wii’s controller system are infrared technology, motion sensors, and Bluetooth...

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