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Title: Nike to Release Sports Drink

Essay Details

Subject: Business
Author: Jean S
Date: December 3, 2012
Level: University
Grade: A
Length: 2 / 445
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The target audience is going to be very similar to the actual target market, as this segment of people will buy the product for themselves. So the target audience is going to be………. According to Business Week and Interbrand (2007) Nike is the leading sports company on the planet and its infamous Nike ‘swoosh’ is known to people all over the globe ...

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In most economies and markets buying a sport drink would be identified as a limited problem solving decision; as Solomon (2004) describes LPS as having low risk and low involvement from the consumer. However, in some cases it could be perceived as more of a routine problem solving (RPS) decision due to their being few alternatives on the market to choose from, and thus consumers become easily attached to one brand...

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