Title: NIke Tactics and marketing function audit

Essay Details

Subject: Business
Author: Jerome C
Date: March 24, 2016
Level: University
Grade: A
Length: 4 / 1072
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Their first products were track running shoes. They currently also make shoes, jerseys, shorts, baselayers, etc. for a wide range of sports including track and field, baseball, ice hockey, tennis, association football, lacrosse, basketball and cricket. The most recent additions to their line are the Nike 6...

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The most recent additions to their line are the Nike 6.0 and Nike SB shoes, designed for skateboarding. Aside from that Nike has introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors'. In 2008, Nike introduced the Air Jordan XX3, a high performance basketball shoe designed with the environment in mind...

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