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Title: nike swot analysis

Essay Details

Subject: Business
Author:
Date: June 5, 2015
Level: University
Grade: B
Length: 16 / 4614
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight's car. From these rather unpromising beginnings, Knight's idea grew to become the shoe and athletic company that would come to define many aspects of popular culture...

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Bill Bowerman's search for lighter, more durable racing shoes for his Oregon runners, and Knight's search for a way to make a living without having to give up his love of athletics. Bowerman's desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy. Between them, the seed of the most influential sporting company grew...

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