Title: Nike strategy

Essay Details

Subject: Business
Author: Will P
Date: May 26, 2015
Length: 2 / 593
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

For example, ? A Nike ad in Soccer America magazine that delivered the massage to Europe, Asia and Latin America. Part of its message mentioned to their local investors to better invest in some deodorant. ? A TV commercial featured a Manchester United player explaining how spitting at a fan and insulting a coach won him a Nike contract...

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For its use of overseas factories, it is great opportunity to expand the production base to the lower cost of labor, but it is totally irresponsible and unethical when labor practice does not meet the standard. In my point of view, the most unethical Nike's decision is not to take the responsibility to ensure at least minimum and humane standards that it should offer to its work force...

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