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Title: Nike analysis

Essay Details

Subject: Business
Author: Bettie B
Date: September 7, 2013
Level: University
Grade: A
Length: 7 / 1839
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between Bowerman and Knight was made official with a formal written partnership. While the company was still young there were others who were imperative participants in the growth of the corporation...

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Jeff Johnson became Blue Ribbon Sports’ first full time employee in 1965. Johnson sold shoes out of the back of his van at high school track meets. Johnson also opened the first retail store in California and is credited with providing Nike with its name. In 1971 the swoosh trademark was created for a minimal fee of only thirty five dollars by a graphic design student named Carolyn Davidson...

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