Nike

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Title: Nike

Essay Details:

Subject: Miscellaneous

Author: Gregory C

Date: November 30, 2014

Level: University

Grade: B

Length: 22 / 6541

Essay text:

In short, a transition from functionalist environmental (denial, risk limitation, and green wash) accounting to green accounting practices. Response 1--Denial-Head in Sand "Not our problem" Response 2 --Green Gloss (Green Wash) - Public relations Campaigns "We Just Do it" Response 3 --Strategic awareness - Minimal Compliance Internal managerial recognition of need for environmental change Response 4 --Strategic Acquisition - Proactive --Voluntary environmental audit -- such as hiring environmental audit firms. Response 5 --Flagship Implementation-Understands Sustainability--Change core mission to include green goals and set up a green program FIRST CASE: NIKE - This is a case study of Nike Corporporations' awakening to the need to use Green Environmental Accounting (EA)...

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