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Title: nike

Essay Details

Subject: Business
Author: Beverly B
Date: August 29, 2013
Level: University
Grade: A
Length: 8 / 2337
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

BRS was crafted in 1962 when Knight made a deal with Onitsuka Tiger Company, a Japanese shoe company, to import their shoe to the United States. Knight had the idea to sell a low cost shoe with a very high quality. Knight had high aspirations of taking Adidas out the top spot in the athletic shoe market...

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Knight had high aspirations of taking Adidas out the top spot in the athletic shoe market. In 1964, Bill Bowerman decided to join Knight as a partner at BRS to create a joint quest to be number one. Bowerman redesigned the Tiger shoes while Knight acted as the accountant/personal seller and went on the road to sell their newly crafted sneakers at track meets and local shoe stores...

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