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Title: Nike

Essay Details

Subject: Business
Author: Yvette C
Date: July 26, 2012
Level: University
Grade: A
Length: 4 / 1179
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Their symbol – an overly-emphasized artistic check mark, as well as their slogan, “Just do it” is known the world round, reaching even the smallest alleyways and sweat shops of a poverty-torn non-English speaking third world country. Nike’s rise to the top began in 1962 where an idea formulated by two men launched an innovation to bring a low-priced, high-tech, athletic shoe from Japan, through a German gateway, to America where it would eventually dominate the U...

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market, changing the athletic footwear industry forever (Nike, 2007, pg. 5). The name Nike comes from the Greek meaning, “Greek winged goddess of victory.” The company continues to lead their employees to endless possibilities for human potential, including sports. By controlling and monitoring the company’s worldwide operations, along with constant product development and tracking of an ever-changing market, new goals are established, and Nike, Inc...

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