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Title: Nike

Essay Details

Subject: Business
Author: Derrick H
Date: January 5, 2015
Level: University
Grade: A
Length: 5 / 1309
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing...

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They spend billions of dollars for advertising contracts with famous athletes like Tiger Woods to increase the value of the brand by associating the factor of lifestyle to their products. The company's image has been damaged many times by press releases as well as a variety of NGOs who have long pointed out the inhumane working conditions in the production facilities of sporting goods manufacturers...

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