Title: Nike

Essay Details

Subject: Business
Author: Eula B
Date: June 9, 2013
Level: University
Grade: A
Length: 2 / 306
No of views: 0
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Essay text:

He had this to say about how BCI treated its associates: “… the BCI executives treated them like “sefs”. They immediately pissed off our partner through their arrogance. Their attitude was, ‘We’re going to tell you peons in Brazil how to run a cable company.’” (Mandel-Campbell 150) Stereotyping and ignorance has also played a factor in many of Canada’s business failures...

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Omar Grine, a Brazilian working for one of BCI’s companies in Sao Paolo had this to say “They had no interpersonal skills, no cross-cultural references or sensitivity training. They treated people like they came from the bush, as if all Brazil had was soccer and samba.” (Mandel-Campbell 150) This narrow-minded behavior proved costly for BCI, as Omar goes on to state “To this day, if you mention Bell to them, they go berserk...

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