Title: Nike

Essay Details

Subject: Business
Author: Leon S
Date: January 27, 2015
Level: University
Grade: A
Length: 9 / 2442
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The blend is called the weighted-average. b. The true cost of capital depends on a project risk not on the company undertaking the project. Two reasons for being so important: I. Many projects can be treated as average risk, that is , no more or less risky than the average of the compant’s other assets...

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For these projects the company cost of capital is the right discount rate. II. The company cost of capital is a useful starting point for setting discount rates for unusually risky or safe projects. It is easier too add to , or subtract from, the company cost of capital than to estimate each projects cost of capital from scrape...

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