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Title: Nike

Essay Details

Subject: Business
Author: Kerry G
Date: May 4, 2015
Level: University
Grade: A
Length: 9 / 2635
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Nike "head honcho" Phil Knight wants to keep it that way, too. In the spring of 1972, Phil Knight, a graduate of the University of Oregon, introduced the city of Beaverton, Oregon to the world of Nike. Phil decided that by selling shoes out of the trunk of his own car he would impact the world forever...

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Phil was right. First year sales for Phil Knight equaled $8,000. This meant that Phil made a $250 profit. Phil was a little down on his luck, so he decided to seek the expert advice of his head track coach in college. Bill Bowerman came up with an idea that forever changed the world of Nike. Bill Bowerman decided to put some rubber compound in a waffle maker and take the result of that experiment and glue them to the bottom of a shoe...

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