Title: Nike

Essay Details

Subject: Business
Author: Caitlyn A
Date: October 10, 2015
Level: University
Grade: A
Length: 1 / 273
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It’s also important to be clear about why a brand should use a celebrity so unacceptable quality cannot be masked by a celebrity presentation. Is it to boost sales or to boost image it’s about selecting a spokesperson whose characteristics are congruent with the brand image. (b.) Competitive Intelligence Business intelligence has become a big principle in industries throughout the years...

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The important part of the success was due to the far-sight of Nike’s management team. Nike’s CEO knew what runners wanted for their shoes and had made a very basic strategy work. Make the products that fit their consumers. Where is Nike vulnerable? What should it watch out for? (a.) There’s one fact that Nike advertisers need to keep in mind when using celebrity endorsements and that is to never let the celebrity become your brand...

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