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Title: Nike

Essay Details

Subject: Business
Author: Dolly H
Date: March 14, 2012
Level: University
Grade: B
Length: 3 / 622
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Earnings were 92 cents a share compared to 68 cents a share just a year earlier. The Nike shares were first purchased at $60.74 per share and at last close were up to $67.27 per share, an increase of 11.1% per share. A lot of things can be attributed to Nike’s success over the past three months. Nike has been known for its ability to attract brand loyalty and already has a dedicated market share in place...

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By advertising to consumers at a young age, Nike is able to retain their loyalty for their teenage years leading up to their adult life. The introduction to consumers for customizing their own shoes has created a new competitive strategy. The rise in building its own retail stores will enable domestic revenue growth to outpace orders according to Andria Cheng, an analyst for MarketWatch...

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