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Title: Niit Technologies

Essay Details

Subject: Business
Author: Eddie S
Date: June 19, 2014
Level: University
Grade: A
Length: 4 / 923
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

NIIT's education revenues, as a percentage to its total revenues, had dropped to 20% for 2005 compared to 45% in 2004. Moreover, net profits declined by 57% from Rs 2.24 billion in 2005 to Rs 960 million in 2005. NIIT's market capitalization had also come down to Rs 90 billion in 2005 from Rs 240 billion in 2004...

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Considering all the above factors, the company was forced to opt for the 'money-back' campaign. However, NIIT denied that the 'money-back' campaign was a desperate attempt to improve profitability by getting more student enrolments. The company claimed that the campaign's objective was to reassure students about the availability of jobs in the IT market and of good placements for students of long-term courses offered by the institute...

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