Niche marketing

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Title: Niche marketing
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Subject: Business
Date: November 2, 2002
Length: 4 / 1109
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Whereas segments are fairly large and normally attract several competitors, niches are fairly small and normally attract only one or two. A market-nicher is a company whose products serve segments not being pursued by firms with larger shares of the market...
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A market-nicher is a company whose products serve segments not being pursued by firms with larger shares of the market. Here is an example of niche marketing: a brand new print magazine, called Magazine Soho. The publication targets not small business ? a broad category to be sure...
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