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Title: NextCard - A Marketing Case study

Essay Details

Subject: Business
Author: Doris G
Date: October 24, 2015
Level: University
Grade: B
Length: 7 / 1819
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The NextCard Visa could be used for both online and offline purchases and offered product and service enhancements specifically designed for the internet enabled consumer. At the company's inception these unique services were not offered by their competitors. These services included: a customized application process that provided a 30 second approval process, ability for consumers to personalize credit cards, internet account management, reward points program, and 24/7 online customer service representative...

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NextCard was able to provide a differentiated Visa product and offered services to increase customer loyalty and profitability. Problem Definition From its inception, NextCard received accolades from the marketing and financial communities. The company won multiple awards for their marketing practices and branding campaigns, as well as their ability to process applications with patented 30 second approval rating system...

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