Title: New Venture Idea Pocket Light

Essay Details

Subject: Business
Author: Antonia P
Date: August 19, 2015
Level: University
Grade: A
Length: 3 / 636
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

For instance mounted on a bike the lamp provides you with bright vision on your journey or fix it on your kids school satchel for their safety. It also perfectly functions as a outdoor and camping lamp. Wherever light is needed, the LightBeam is the solution! Product benefits: • high-quality • modern design • compact size (perfect for keyrings) • multifunctional use • easy mounting • bright illumination • long battery life (up to 100 hours) • water and shock resistant Market Analysis Our main customer group are young, energetic people between 12 and 25, who follow the newest fashion movements...

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The important buying motives are to use the product as a lifestyle or sport accessory and to imitate their friends. Another strong customer group are casual buyers, who see a good value in the multifunctional use for a fair price, like middle age parents. Competitor and Industry Analysis The direct competetion is formed by noname Asian LED lamp manufacturers, who offer a wide range of low budget lamps...

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