Title: New Products

Essay Details

Subject: Business
Author: Joshua C
Date: January 13, 2015
Level: University
Grade: B
Length: 4 / 996
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

When the product has sold enough, made enough profit, established a strong toehold in a new market, and effectively thwarted a particular competitor. Chapter 2 New product development process ends at the evaluation process- True Best ideation comes from identifying problems for business and consumers - True Comprehensive business analysis emphasizes profitability- True Benchmarking as guidelines ? True Every new product starts out as a concept The development phase is concerned with all of the above Important consideration with product development must be the consumer 1) Why must the marketing department's new product efforts be supported by the firm's corporate strategy? a...

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Make sure the product fits the company's mission- make sure they are going in the same direction Chapter 3 Platform concept cannot be used successfully with services or brands- False PIC - allows delegation, permits financing, and calls for personal assignments- True Core compacies serve as a logical starting point- True Technology is the single most important factor in new product development- False Goals are long term targets, objectives are short term ? True The PIC should flow from and be consistent with mission statement McDonalds uses golden arches in order to add tangibility PIC utilizes all the following except employment policies Which of the following categories would a firm want to dominant its portfolio- pearls 1) What's the purpose and value of product platform planning? Chapter 4 Common thread in providing a unique safe environment where criticism is not allowed- T New product only comes into being when it's successful- True Technology is always a starting point for new product- False An inventor tends to be all of the above New product is born when successful in the market place Marketing perspective, new product development efforts should be begin- benefit Useful development in user orientated ideation involves identifying lead users 1) Who are lead users and why are they important? a...

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