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Essay text:
When the product has sold enough, made enough profit, established a strong toehold in a new market, and effectively thwarted a particular competitor.
Chapter 2
New product development process ends at the evaluation process- True
Best ideation comes from identifying problems for business and consumers - True
Comprehensive business analysis emphasizes profitability- True
Benchmarking as guidelines ? True
Every new product starts out as a concept
The development phase is concerned with all of the above
Important consideration with product development must be the consumer
1) Why must the marketing department's new product efforts be supported by the firm's corporate strategy?
a...
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