Title: new product marketing

Essay Details

Subject: Business
Author: Christian R
Date: May 20, 2015
Level: University
Grade: A
Length: 4 / 1029
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Given Japan's high GDP, its technological savvy, and its dense population, a compact electronic product that enables people to maintain cleanliness is a natural fit. The electronic bidet is also popular because it reduces the expense of buying toilet paper, important in a country where timber resources are limited...

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Finally, in contrast to their foreign counterparts, Japanese families often look at the long-term economic and societal benefits of a product when making purchasing decisions. There are no other substitutes in the market that clean as efficiently and economically as the electronic bidet. Firms in this mature industry compete on price, features, and quality of the established brand...

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