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As the world rapidly changes nowadays because of the globalization, so does the media. A media must be able to accommodate the changes that happen in the world such as merging in technology or industries, changing in lifestyles and career, regulation shift or the raising of some social issues as the world become more borderless.
These changes directly imply the media itself that tend to have a better interactivity; more asynchronous communication; multimedia form rather than single media form as everything is getting more integrated; and narrowcasting as customer getting more critical each day and demands customization to fulfill their exact personal need of information...
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