Title: New Coke; Coca-Cola’S Big Mistake

Essay Details

Subject: Business
Author: Therese R
Date: April 30, 2017
Level: University
Grade: A
Length: 3 / 892
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

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It wasn’t until 1899, when two attorneys from Tennessee believed they could create a business around the bottling of Coca Cola. By 1909, hundreds of Coca-Cola bottling plants were up and running, most of them were family owned. Although sales were high, bottlers worried that Coca-Cola’s bottle design was easily confused with other soft drinks...

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A design from the Root Glass Company, of Indiana won the companies approval. This bottle became one of the few ever granted a TM, or trademarked, by the U.S. Patent office. Back in the 1890’s, Ernest Woodruff, president of the Trust Company of Georgia, thought that Coca-Cola had potential and persuaded his son, Robert to invest in the company’s stock (Solar Navigator)...

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