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Title: New Belgium Marketing Analysis

Essay Details

Subject: Business
Author: Graciela M
Date: January 31, 2014
Level: University
Grade: A
Length: 14 / 4031
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The company was started in 1991 by Jeff Lebesch, an electrical engineer, and his wife, Kim Jordan, who was the firm’s first marketing director. Lebesch was inspired by the beers and ales of Belgium while bicycling there. The company’s signature beer, Fat Tire Ale, was named after the mountain bike he used...

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It is presently the third largest producer of Craft Beers in the US behind Boston Beer (which makes Sam Adams) and Sierra Nevada. Revenue for last year totaled 111 million dollars. Sales grew approximately 16% last year. The company is building a 76,000 sq. ft. addition to its current 100,000 sq. ft...

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