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Title: New Beetle Case

Essay Details

Subject: Business
Author: David R
Date: April 24, 2016
Level: College
Grade: A
Length: 1 / 250
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The way of life that they are living right now is not suitable for such a concept car as it was when they were in college and they bought their first car. On the other hand, knowing this strong heritage, young people are much more appropriate segment to the design criteria's (heritage in style and spirit, honest, simple, reliable, original, safe and high performance car) of the New Beetle...

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Between the ages 18- 34, the population is around 80,000,000 which is roughly our target market. If we consider that 10,000,000 of them are suitable for the type of people that we discussed above, our target market volume becomes 10,000,000. As people buy a new car every 6 years, this volume is decreased to 1,670,000 for a new launched car...

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