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Title: New Balance Takes Down Nike

Essay Details

Subject: Business
Author: Donna L
Date: October 19, 2014
Level:
Grade: A
Length: 6 / 1548
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

On their website they have 3 categories, SPORT, SPORT FASHION and SPORT LIFESTYLE. Sport includes football, running, golf, motorsport, women and cricket; Sport Fashion includes different lines within the sport fashion line such as, The black label, Alexander McQueen, Mihara and Rudolf Dassler, which are designed by various fashion designers; Sport Lifestyle is made up of eyewear and fragrances...

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Based on the look and feel of the website along with the advertising, Puma has almost completely dedicated themselves to fashion. Even their "regular" running shoes are far more stylish than their competitors. In the Puma stores you can even purchase designer jeans! Puma teamed up with a Japanese Denim company called Evisu and created a line of denim to feature in their stores...

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