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Title: New Balance Athletic Shoes case study

Essay Details

Subject: Business
Author: Steven B
Date: September 25, 2014
Level: University
Grade: A
Length: 3 / 863
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This puts them at a disadvantage when it comes to brand building. This also causes the company to lose out somewhat on gaining awareness on a global scale as it lacks endorsements in major sporting events. Most global brand names generate strong brand recognition through celebrity endorsements in sporting events that would give them the needed momentum to carry their brand name further into the global market...

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New Balance prides itself on providing quality athletic shoes for the serious athlete. However, the market has been shifting to not only include serious athletes, but it now also caters to the more fashion-oriented crowd. This crowd tends to be from the younger generation, the part of the population that New Balance has so far not been focusing on...

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