Title: Netscape?¦s Initial Public Offering

Essay Details

Subject: Business
Author: Kristy L
Date: December 27, 2015
Level: University
Grade: A
Length: 2 / 339
No of views: 0
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Essay text:

the broad Internet market, a tremendously growing market) using the right technology (i.e. Web browser technology which enabled non-technical users to access information on the Web via graphical user interface) with the right strategy (i.e. to ?§give away today and make money tomorrow?? strategy) at the right time (i...

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as soon as possible by purchasing the rights to certain Mosaic code). Netscape?¦s strategy is to first set a new industry standard by creating a new client program, Netscape Navigator, to dominate the Web browser market (by 75%) within a year and to make use of it to destroy Mosaic in the shortest time...

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