Title: Netflix - Strategic Plan

Essay Details

Subject: Business
Author: Charlotte B
Date: November 25, 2013
Level: University
Grade: A
Length: 8 / 2146
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Their deep movie selection, personalized recommendations, and quick delivery have made Netflix the top-ranked Internet company in customer satisfaction, which has driven rapid growth in subscribers, revenue and earnings (Netflix, 2008). Netflix started out as a regionally based online movie store in 1998, servicing the San Francisco Bay Area...

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Their initial model was similar to ground based movie rental companies, such as Blockbuster and Hollywood Video, offering movie rental for a per-unit fee and charging late fees when necessary. The companies first year of operation resulted in a loss; expenses were far greater than revenue and it was clearly time for change...

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