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Netflix doesn't rent videocassettes, only DVDs (in part because they're lighter and cheaper to mail). Netflix was able to identify and implement a strategy for growth through product and services acquisition, by turning what seem like an unprofitable rental business in a rental driven financial blockbuster. With a strong development of thought leadership materials to support corporate marketing. Netfilx looked at the business of movie renting as a diverse project, that share a common theme, that bridge the gap between stategy and execution., combined with great customer service to get the competitive advantage to achieve it great success...
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