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Title: Nestle buys Jenny Craig

Essay Details

Subject: Business
Author:
Date: December 11, 2013
Level: University
Grade: A
Length: 3 / 683
No of views: 0
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Essay text:

It also capitalizes on the current North American trend to curb the obesity epidemic. The World Health Organization (WHO) defines 300 million adults worldwide as obese. WHO identifies some of the leading contributors to obesity as the following: "Increased consumption of more energy-dense, nutrient-poor foods with high levels of sugar and saturated fats, combined with reduced physical activity, have led to obesity rates that have risen three-fold or more since 1980 in some areas of North America, ?" As a manager of Nestle Foods, it is imperative that recognition of the future trend away from junk food is acknowledged and planned for...

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The purchase of a nutritional food and diet plan provider is excellent recognition of the future events that will lead to the reduction in sales of our snack food based products. In order to maintain sales and provide growth opportunities, it is necessary to diversify into other growth markets such as the organic food markets...

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