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Title: Nectar Case Study

Essay Details

Subject: Business
Author: Amanda R
Date: May 2, 2015
Level: University
Grade: A
Length: 10 / 2912
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The registration is easy and is completed by filling out an application form available at the partner’s outlets and on the internet as well. The nectar points are redeemed for free flights, meals, vouchers etc. The high spenders are attracted by rewards like “Flights to Australia” and the low spenders are attracted by rewards like “Free Video Rentals...

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The high spenders are attracted by rewards like “Flights to Australia” and the low spenders are attracted by rewards like “Free Video Rentals.” The operating costs are low due to shared costs divided between the partners, whereby partners can avail themselves of a much richer data bank of their customers, analyzing their purchases across different products and purchased in different outlets...

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