Title: Napster 2.0

Essay Details

Subject: Business
Author: Robin L
Date: September 27, 2013
Level: University
Grade: A
Length: 4 / 922
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Marketing Mix ? Product- Legal Music Downloads with the following benefits: ? Music Downloads (Legal rights to 500,000 songs) ? CD Burning ? View Music Videos ? Access Billboard Chart Information ? Synchronize music to other devices ? Message Boards ? Detailed Artist and Album information ? Parental Controls ? Powerful Recommendation Engine ? Personal Inboxes for Music and Messages* ? Ability to Browse Other Users Music Collections* ? Search Engines by Genre, Artist, Track Title, or Popularity ? Complimentary products such as digital recording media, CDs and MP3 players ? Ability to Send Music to Friends within or outside the service* ? Access to Professionally Programmed Radio Stations* ? Price- ? $...

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of Atlanta ? Possible partnership to rollout with cell phones on LM Ericsson of Stockholm ? Placement- ? Gift cards are available at various retail stores throughout music areas as well as point of purchase ? Linked directly through Yahoo! by use of banners, search engines and e-mail ? Napster soft ware is preloaded on all Microsoft computers (they hold 80% of the operating system market) ? Samsung offers a digital audio player that is fully integrated with Napster 2...

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