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Essay Details:
Essay text:
Accepting offer from Semmelback, Semmelbach and Whittacker, Chicago Company achieve its goal to make more profit and to be a brand value outside of Japan.
Executive summary
The Nakamura lacquer company of Kyoto, Japan making lacquer for the daily table use with Chrysanthemum brand became bestselling brand in japan . But practically Nakamura had no business for American tourist.
In this situation Mr. Nakamura received offer in rapid sequence from two visitor of the U.S.
First visitor want 3 year contract for annual purchase of 4 lakh sets of lacquer. But brand name will be of that company. Second visitor have an offer of promotion and representation of his brand in US market for 5 year but Nakamura will not get profit in this duration...
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