Title: My Marketing Project

Essay Details

Subject: Business
Author: Terry J
Date: November 8, 2012
Level: University
Grade: A
Length: 2 / 306
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It includes (but not limited to): o Political / Legal – change in government regulations o Economic – recession, inflation o Social – stigma towards certain product o Technological – advancement in technology or new inventions o Demographics – change in the demographic landscape e.g. more aging population (2) Identify the Target Customer Segment(s) and their Needs / Demands ?? Key segmentation variables & bases: o Geographic – country, region or climate o Demographic – age, life-cycle stage or family size, gender, income, education, occupation, religion and race o Psychographic - social class, lifestyle and personality o Behavioural – occasions, benefits sought, user status, usage rate and loyalty status ?? May combine more than 1 segmentation variables to better define segments Note: If you had selected a large organization e...

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more aging population (2) Identify the Target Customer Segment(s) and their Needs / Demands ?? Key segmentation variables & bases: o Geographic – country, region or climate o Demographic – age, life-cycle stage or family size, gender, income, education, occupation, religion and race o Psychographic - social class, lifestyle and personality o Behavioural – occasions, benefits sought, user status, usage rate and loyalty status ?? May combine more than 1 segmentation variables to better define segments Note: If you had selected a large organization e...

Showed next 250 characters

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