Title: My Home Australia IMC plan
|Date:||February 6, 2012|
|Length:||13 / 3730|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
This report will outline several advertising and promotional strategies designed to achieve these objectives. Lastly a budget and schedule of implementation is presented.
1.1 Company profile
My Home Australia is an e-business dedicated to providing South Africans investors the opportunity to purchase properties in Australia and New Zealand in a time of tremendous real estate growth...
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It is essentially operating in the investment services industry, specialising in the residential properties market through an internet-based medium.
2.0 Analysis of the Situation
2.1 Target Country Analysis
The country under analysis is South Africa, the geographic market that MHA is entering. South Africa is a middle-income, emerging market and is one of the wealthiest and most economically advanced countries in Africa (World Bank 2006)...
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