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Title: My Home Australia IMC plan

Essay Details

Subject: Business
Author: Jerry J
Date: February 6, 2012
Level: University
Grade: A
Length: 13 / 3730
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This report will outline several advertising and promotional strategies designed to achieve these objectives. Lastly a budget and schedule of implementation is presented. 1.1 Company profile My Home Australia is an e-business dedicated to providing South Africans investors the opportunity to purchase properties in Australia and New Zealand in a time of tremendous real estate growth...

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It is essentially operating in the investment services industry, specialising in the residential properties market through an internet-based medium. 2.0 Analysis of the Situation 2.1 Target Country Analysis The country under analysis is South Africa, the geographic market that MHA is entering. South Africa is a middle-income, emerging market and is one of the wealthiest and most economically advanced countries in Africa (World Bank 2006)...

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