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Essay Details:
Essay text:
Budget ??????????????????????????????..16
8. Media Plan ????????????????????????????...17
9. Bibliography ???????????????????????????? 26
10. Appendices ????????????????????????????...27
EXECUTIVE SUMMARY
The University of the West Indies (UWI) is a vibrant, viable tertiary level institution that is steeped in a rich tradition of offering quality education. Recent developments, such as the delivery of free undergraduate programmes to local residents, have warranted the development of an integrated marketing communications plan. As such, the following details the objectives, the target market and the media plan for the three (3) year time frame of 2008-2011...
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