Click here to return to old version

Title: Mr

Essay Details

Subject: Business
Author: Oscar S
Date: August 29, 2016
Level: University
Grade: A
Length: 2 / 390
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

• Hide financial results through German accounting principles Weaknesses • VW still trails Toyota, Mercedes, Nissan, and Honda in overall quality • VW is suffering from a bad image of its management department eventhough they have done an incredible work; Piech has no relational skills, especially with the press • They have the same problem inside the company, due to the fact that Piech has put his own team in place when he arrived, firing all potential enemies • Piech blurs the line between his family interests and those of VW • Bad publicity due to the sue from GM • VW's cost of capital is relatively higher than Daimler's • VW bungled its communications with investors Opportunities •Take advantage of the attractiveness of the new Beetle to get customers into point of sales • Growth potential in the American market, last year American sales rose to their highest level in 17 years, with a 59% increase for VW and a 39% increase for Audi • Due to its very good results on the stock exchange, VW may expect to attract numerous new investors • Potential cost decrease with their production strategy - five platforms only Threats • A softening in auto sales in Europe and South America in projected for 1999 • Risk of self-cannibalization between VW's brands, like top of the line VW's models and bottom of the line Audi's • Risk of brand dilution, confusion between the VW Passat and the Audi A4

Showed first 250 characters

Do you need an essay?

Here are the options you can choose from:

  • Order plagiarism free custom written essay
  • All essays are written from scratch by professional writers according to your instructions and delivered to your email on time
  • Prices start from $12.99/page

Do you need many essays?

FULL access to essays database

  • This option gives you the immediate access to all 184 988 essays
  • You get access to all the essays and can view as many of them as you like for as little as $28.95/month

• Hide financial results through German accounting principles Weaknesses • VW still trails Toyota, Mercedes, Nissan, and Honda in overall quality • VW is suffering from a bad image of its management department eventhough they have done an incredible work; Piech has no relational skills, especially with the press • They have the same problem inside the company, due to the fact that Piech has put his own team in place when he arrived, firing all potential enemies • Piech blurs the line between his family interests and those of VW • Bad publicity due to the sue from GM • VW's cost of capital is relatively higher than Daimler's • VW bungled its communications with investors Opportunities •Take advantage of the attractiveness of the new Beetle to get customers into point of sales • Growth potential in the American market, last year American sales rose to their highest level in 17 years, with a 59% increase for VW and a 39% increase for Audi • Due to its very good results on the stock exchange, VW may expect to attract numerous new investors • Potential cost decrease with their production strategy - five platforms only Threats • A softening in auto sales in Europe and South America in projected for 1999 • Risk of self-cannibalization between VW's brands, like top of the line VW's models and bottom of the line Audi's • Risk of brand dilution, confusion between the VW Passat and the Audi A4

Showed next 250 characters

If you cannot find any suitable paper on our site, which happens very rarely, you can always order custom written paper which will be written from scratch by our professional writers and deliver to you on requested time.
  • Your research paper is written by certified writers
  • Your requirements and targets are always met
  • You are able to control the progress of your writing assignment
  • You get a chance to become an excellent student!

Total price: $10.00

 

Common topics in this essay:

Comments

Similar Essays:

BMW Strategy

1 pages / 243 words

Cars

1 pages / 223 words

Fiat Swot

1 pages / 261 words

McDonald's Business Strategy

3 pages / 638 words

Mr

2 pages / 390 words

marketing concept of positioning

2 pages / 466 words

Analysis of BMW's Competitors

2 pages / 482 words