Title: mr

Essay Details

Subject: Business
Author: James E
Date: January 8, 2015
Level: University
Grade: B
Length: 2 / 378
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Marketing was then directed to Britain, West Germany, France, Spain, Italy, and Greece. In the mid-1960s the United States, initially a difficult market for the Japanese to penetrate, presented an additional challenge. Rather than competing with cheap American brands or with high-priced Swiss watches, K...

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Hattori entered the mid-range of the market, offering jewel-lever watches with an average price tag of $50. The firm acquired Jean Lassale, a Swiss subsidiary, and developed a product that combined Seiko's quartz movements with a very thin Swiss-style case. By seeking higher profit margins from luxury products, the company expected to make up for declining profit margins on its less expensive products...

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