Title: Mr
Essay Details


Subject: | Business |
Author: | Joleen P |
Date: | October 31, 2014 |
Level: | University |
Grade: | B |
Length: | 3 / 658 |
No of views: | 0 |
Essay rating: | good 0, average 0, bad 0 (total score: 0) |
Essay text:
A PEST analysis fits into an overall environmental scan as shown in the following diagram:
Environmental Scan
/ \
External Analysis Internal Analysis
/ \
Macroenvironment Microenvironment
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P.E.S.T.
Political Factors
Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate...
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Some examples include:
• tax policy
• employment laws
• environmental regulations
• trade restrictions and tariffs
• political stability
Economic Factors
Economic factors affect the purchasing power of potential customers and the firm's cost of capital. The following are examples of factors in the macroeconomy:
• economic growth
• interest rates
• exchange rates
• inflation rate
Social Factors
Social factors include the demographic and cultural aspects of the external macroenvironment...
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Common topics in this essay:
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- External and Internal Factors
- External and Internal Factors
- External and Internal Factors: AT&T
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