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Title: Mr.

Essay Details

Subject: Business
Author: Maria M
Date: July 23, 2017
Level: University
Grade: A
Length: 22 / 6326
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

By 1859, P&G had become one of the largest companies in Cincinnati, with sales of $1 million. The company introduced Ivory, a floating soap, in 1879 and Crisco, the first all-vegetable shortening, in 1911. In the 1940s and 1950s, P&G embarked on a series of acquisitions. It acquired Spic and Span (1945), Duncan Hines (1956), Chairman Paper Mills (1957), Clorox (1957; sold in 1968) and Folgers Coffee (1963)...

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In 1981, when John G. Smale became the CEO, P&G's financial performance was under pressure. Manpower strength had crossed 100,000 due to P&G's acquisitions. P&G also faced intense competition from companies such as Kimberley-Clark and Colgate. P&G stumbled in many categories, losing market share and profits...

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