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Title: Movie Marketing In India

Essay Details

Subject: Music and Movies
Author: Pauline B
Date: January 29, 2014
Level: University
Grade: A
Length: 2 / 329
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This has been a slow process which has taken off only recently. For a long time, producers had been inconsequential in the marketing of films to consumers, which often resulted in many good films failing to do well. But with the entry of satellite TV and foreign films into the domestic Indian entertainment market, it is becoming increasingly difficult for the Bollywood films to earn the numbers it used to...

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But with the entry of satellite TV and foreign films into the domestic Indian entertainment market, it is becoming increasingly difficult for the Bollywood films to earn the numbers it used to. Also, with the industry's international profile getting a boost, a number of Bollywood production companies have started taking marketing of their films seriously...

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