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Title: mountain dew

Essay Details

Subject: Business
Author: Gary C
Date: April 3, 2016
Level:
Grade: A
Length: 4 / 1164
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3, the best 2 would be selected to air at the Super Bowl, but all 3 would be run throughout the year. The 5 advertisements that they whittled down to were Labor of Love, Cheetah, Dew or Die, Mock Opera and Showstopper...

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is to choose Cheetah, Dew or Die and Mock Opera. My biggest reasons for choosing these 3 particular ads are that they satisfy the requirements for the Brand Communications Strategy the best. These 3 ads seem to appeal to Mountain Dew’s targeted demographic the best (young males) while also symbolizing the exhilarating experience the best out of the 5 ads...

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