Title: Motorola's Bet on the Razr's Edge

Essay Details

Subject: Business
Author: Leta F
Date: January 8, 2015
Grade: A
Length: 8 / 2263
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Just as significant, the Razr helped give Motorola a much-needed image boost, making the company appear more forward thinking and trendy than it had been perceived to be. The Razr represents "a departure [for]…the stodgy, engineering-driven, Midwestern company that was Motorola," Yankee Group analyst John Jackson said in an Associated Press story...

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The company also had to dodge some of the classic traps—such as consensus-based decision-making processes that can result in compromised products—that make it so difficult for big businesses to follow new strategies. The story of how a small team and some visionary high-level intervention steered the project around these challenges and came up with a winning product provides important lessons for innovators hoping to transform other industries...

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