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From sports to music to the Internet, Coke became lately part of our active living. Through “The Coca-Cola and sports” partnership on The Olympic Games, Soccer and Tennis all over the world, Coca-Cola has built on its association with sport and the spirit of competition. The strategy is to create a dynamic environment in which activities on events, experiences and environments offer relevant meaning to their target consumers. Promoting during these activities, Coca-Cola creates the promise of a complete refreshment with a sense of celebration and passion. Motivational Theory And Management
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