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He states that strategy is not the internet. It is a strand but not a stand alone strategic idea. Strategy is not a spin. I like this one the most. Instead of taking old ideas and changing their shape and texture, come up with new ideas that go against the experiences people have had so far. People matter now as much as before. There limitations uncertanities and complexity should be built into a strategic plan and should not be taken out by technology.
He cites the pharma industry as an example of mistaking components of strategy as strategy itself. The lack of big picture thinking by pharmaceutical company paying $5 billion dollars a year on direct consumer advertising has put them under scrunitity and sanction...
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