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Essay Details:
Essay text:
I chose this particular takeover because it was the biggest in British retail, hitting headlines and causing a bidding war between Tesco, Asda, Sainsbury's and Morrison's, the top supermarket chains.
Reasons:
The first reason for the takeover was inorganic growth. By acquiring Safeway's stores, Morrison's could expand in size, and also expand geographically. Morrison's was largely based in the midlands, while Safeway was based in Scotland and the south-east, this takeover meant Morrison's could enter into the areas. They now operated nearly 400 stores over the UK. This in turn increases the size of their supply chain, the movement of goods from supplier to the customers...
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Common topics in this essay:
- A critical comparison of Tesco and Sainsbury
- Analysis Of Safeway Organizational Behavior
- Introduction to J. Sainsbury Plc
- J Sainsbury - Financial Performance Of Last 5 Years
- J Sainsbury plc Reports: 2003-2006
- Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment
- Safeway Analysis
- Safeway Audit Memo
- Safeway Security, Inc
- Sainsbury'S
- Sainsbury's marketing communications plan 2008-209
- Sainsbury
- Tesco and Sainsbury
- Morrisons takeover Safeway
- Sainsbury’s Energy Policy
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